"Star Wars" Spiked
Not too long a time from now in a cable galaxy not so far away, you'll be able to watch all six Star Wars flicks.
Spike TV has opened up the vaults to secure television rights to the entire George Lucas space opera. The Viacom-owned male-centric network signed an exclusive six-year deal worth a reported $65 million to $70 million.
According to Daily Variety, Spike won a fierce bidding war against NBC Universal's USA Network and Sci Fi Channel and Turner Broadcasting's TBS and TNT that pushed up the price from an initial $50 million, where it hovered a few months ago, to Spike's record offer.
The Star Wars blockbusters will begin their run on the net in April 2008. The deal includes both the original trilogy (Star Wars: Episode IV--A New Hope, Star Wars: Episode V--The Empire Strikes Back and Star Wars: Episode VI--Return of the Jedi) and the prequels (Star Wars: Episode I--The Phantom Menace, Star Wars: Episode II--Attack of the Clones, and Star Wars: Episode III--Revenge of the Sith).
Sith will make its network debut as part of the package.
Of course, we've all seen the USA Network's original trilogy marathons around the Thanksgiving holiday. The first three Star Wars installments have been running on various network and cable channels for more than 20 years. The new deal will only permit Spike to run them.
However, the only time Phantom Menace and Attack of the Clones have aired on a broadcast network has been on Fox, which paid a stellar $80 million in 1999 for a 10-year exclusive license to air Menace. The Spike deal takes effect once that window expires.
On the pay TV side, HBO forked over $15 million in 2003 for an exclusive 18-month window to broadcast Attack of the Clones on its channel. The deal also included rebroadcast rights for the four previous films.
For Spike, the agreement with Lucasfilm comes on the heels of the network losing its prime-time staple, World Wrestling Entertainment, whose rights were snapped up by USA. Spike had some of its best ratings with WWE Raw. Spike has been filling the void with CSI reruns, for which it paid a then-record $1.6 million per episode. The cable network has since snagge rerun rights to CSI: NY for $1.9 million an episode.
The network has also signed radio raunchmeister Howard Stern to develop a 'toon about awkward adolescence, but there's no word on when Howard Stern: The High School Years will debut.
Reps for Spike and Lucasfilm were unavailable for comment Wednesday.
Meanwhile, Lucasfilm continues to develop two TV-specific projects: another Star Wars cartoon that will pick up where the Emmy-winning Star Wars: Clone Wars left off; and a live-action series that will be set sometime between Revenge of the Sith and A New Hope and follow lesser-known characters in the Star Wars universe.
The company and 20th Century Fox Home Entertainment are also gearing up to release Sith galaxy-wide on DVD. The film, which broke box-office records on its way to grossing more than $800 million in worldwide ticket sales, arrives Nov. 1.